article thumbnail

Resetting Your Marketing Strategy in 2024: Human-Centric Marketing Is Critical in the AI Era

Success

ChatGPT strolled into the public eye and companies scrambled to get their best AI business tools out to a market eager to learn how to use AI to make business operations more efficient. In my own marketing strategy, I like to use a blended strategy that both leverages technology and creates content designed for humans.

2024 325
article thumbnail

Ep 185: Calendar Management for Executive Assistants

LEADERASSISTANT.COM

If you look at your role through this lens, then you’ll stop viewing “calendar management” as an uninteresting part of your job. To learn more about how you can join the now 200+ growth-minded Leader Assistants, check out our Leader Assistant Premium Membership for ongoing training, coaching, and community.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Make Reading Part of Your Daily Routine

Success

Make time for reading by putting it on your calendar. Reading is no harder to achieve than your weekly conference call if you schedule it on your calendar and take it just as seriously. I’ve found that things that don’t make it onto my calendar typically don’t get accomplished. Learn to say no to make time for reading.

Calendars 264
article thumbnail

72 Proven Content Ideas that Will Help You Attract Clients Now

Stephanie LH Calahan

No matter what kind of content you intend to create, sometimes the ideas just don't come. Staring at a blank screen when you desperately want to create content and serve your audience can be stressful. While we were thinking about live video, you'll notice that the ideas can often be used in other types of content delivery as well.

Facebook 130
article thumbnail

Top 5 ChatGPT Alternatives: When to Use Them and Why

Success

Writesonic : Best for content marketing Cost: Free limited use Upgrade: From $13 monthly for 200,000 words Standout feature: Ability to personalize communication at scale Biggest con: Algorithmic lack of creativity Marketing, communications and PR teams continually feel the strain of producing different kinds of content on a deadline.

article thumbnail

TikTok Is Here to Stay—Is Your Brand Ready?

Success

Now, the platform is a resource for life advice and how-to content. It just clicked, and I understood that Gen Z and millennials were learning differently… At the company I left to pursue this, [the younger employees] didn’t do traditional learning. They did learning snacks, short snippets.”. Learn the Mechanics.

article thumbnail

Ep 216: Claudette Clayton on Calendar and Email Management, Delegating, and Evolving as the Assistant Role Evolves

LEADERASSISTANT.COM

In this episode, Claudette talks about her journey as an assistant, tips for calendar management, delegating, evolving as the job evolves, email management, and dealing with difficult executives. Claudette Clayton has over 25 years of experience as an executive assistant, has a dog named Thor, and loves the Lord of the Rings.