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TikTok Is Here to Stay—Is Your Brand Ready?

Success

If the world’s most popular search engine was succeeded by a social media app, it may indicate a new era for the platforms that were once used solely for entertainment. TikTok has quickly evolved past the 15-second dance routines and other short-form videos that ushered it into popularity.

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Content Is King—Except When It Refers to Creative Works

Success

For some creatives, the word ‘content’ may have a connotation with being more disposable due to the fast pace of social media,” says Jen Jones Donatelli, a certified creativity coach and the founder of Creative Groove, a small business that coaches and offers community programming around creativity and self-expression.

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I Tested ChatGPT in My Business for 30 Days—Here’s What Worked Well (and What Didn’t)

Success

But many late-night TikTok videos later, I noticed people using it in increasingly creative ways. For example, “Create a 30-day social media calendar and captions for five posts per day. I pasted this copy on top of some videos of me doing random things. Human ingenuity isn’t obsolete, after all. Time will tell.

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Using Social Media to Build Relationships

Customers Rock!

A lot of businesses love social media because they feel it helps them spread the word about their organization and what they do. However, I strongly feel one of the most effective uses of social media is to build and deepen relationships with customers – be they consumers, clients, donors, or constituents.

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Follow the Science: Ze Frank Teaches Us True Facts and Life Lessons

Success

If you knew him only from his trailblazing forays into the video blogging realm, where he was renowned for quirky, crowdsourced art projects, you might not guess that the career of Hosea Frank (Ze for short, pronounced “zay”) has been bookended by scientific roles. I took to that computer stuff so fast,” Frank says. “I

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What is Candidate Experience? An Exclusive Guide for Agency Recruiters

Recruit CRM

Today, these aspects are extremely significant when it comes to recruitment agencies. How good or bad a candidate feels about your recruiting agency can influence their decision to apply for a job or accept an offer. Thus, if you end up providing a bad candidate experience, your recruitment agency will accumulate the worst reviews.

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How To Hire And Manage Freelancers, According To Experts

Allwork

The co-founder and CEO of SparkToro , who previously co-founded Moz, gives consultants an edge over agencies and full-time employees in a recent blog post. The company hired four agencies and five consultants in its first two years. Of course, managing a freelancer is not the same as managing a full-time employee or agency.