Bob Chandler and Bigfoot: A Monster Example of “Niche Creation”
The Solopreneur Life
MARCH 19, 2012
When Chandler began smashing cars as part of Bigfoot’s routine, the monster-truck phenomenon was born. In the early 1980s, a fledgling sports television network in search of programming — ESPN — began broadcasting monster-truck events. Monster-truck competitions quickly grew into a multimillion-dollar industry. And Chandler’s legend will live on, as he was inducted into the Monster Truck Hall of Fame’s first class of honorees, in 2011.