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How to Craft Compelling Messages Online and Win New Customers

Success

Your business needs a strong presence online, but not at the expense of your audience’s sanity. Before you send the next email or publish another post, identify those hidden desires. of emails in March were spam messages. But a few things are stopping them from connecting, converting and growing their audiences. .

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How to Name Your Business

Success

It’s far less expensive to name a company with a descriptive title and tagline,” Isen says. When brainstorming for original, web-hip names, consider repurposed real words (Amazon), misspelled words (Flickr, Digg), compounds (Facebook), blends (Pinterest), short phrases (MySpace), suffixes or prefixes (Mashable) or made-up words (Meebo).

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Avoiding the Price Trap: 3 Tips to Succeed as a Mission-Based Business

Success

The bonus piece to all of this, the proverbial icing on the cake, is that you need to create a place—a Facebook group, an email newsletter, etc.—where Furthermore, it is always significantly less expensive to sell to an existing customer than to attract new ones. Find your tribe a home.

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The Most Expensive Habit You’re Ignoring

Eat Your Career

It’s clear that far too many people are ignoring the incredibly expensive habit of stress. Share this on Facebook. Email this to a friend? So, how much is your stress really costing you? Your money, your productivity, your energy and your health are all at risk. Need some help managing your stress? Look no further. Tweet This!

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How To Hire And Manage Freelancers, According To Experts

Allwork

They’re a flexible expense. Search Google, LinkedIn, Facebook, Twitter, or countless freelancer marketplaces — it’s hard not to find freelancers. Maybe it’s a 10% increase in email sales in Q1 — but is that a year-over-year increase, or a quarter-over-quarter one? They can hit the ground running. They’re agile hires.

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3 Valid Reasons for Not Having a Website for Your Business

Tips From T. Marie

In light of my recent post admonishing businesses for relying on Facebook as their online presence the title of this post may sound a bit strange. You also don’t care that an email address that ends with your business name is viewed by everyone as much more professional than one that ends in yahoo or gmail.

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What Dogs Can Teach Us About Careers -- and Life

On The Job

Valuable career advice can be gleaned from a variety of sources, including Facebook COO Sheryl Sandberg, Apple founder Steve Jobs and even Monty Python. But without the expensive drinks and lousy cheese puffs. I mean, we humans stress over our careers, over balancing our work and family demands – even over missed emails.

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