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The Predictions for Small Business Saturday 2023 Are In—Here’s How to Optimize Them for Your Business

Success

Originally launched 13 years ago as a campaign from American Express , the day is meant to inspire consumers to turn to their own communities for holiday gift shopping. Our product was positioned to members for retention purposes: Stay a member in December and get a free gift for a friend.

2023 266
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Katie Blomquist’s Nonprofit, Going Places, Ensures Kids Living Below the Poverty Line Can Go the Distance

Success

Early in November, we posted on our social media accounts asking followers to nominate a charity they felt was making an impact in their communities. Going Places is growing each year and is projected to have at least two more companies funding entire schools with bikes in 2024.

Gifts 284
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7 Examples of Good Customer Service to Build Customer Loyalty

Success

Although the companies are large, the principles of great company service are universal. Surprise customers with a gift. Online pet supply center Chewy took gift-giving to heart. Although many companies provide loyalty rewards programs, Best Buy goes a step further. Social listening and response is key.

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What Leslie Jordan’s Legacy Can Teach Us About Pivoting to a Third Act

Success

Leslie Jordan: Repurposing Your Gifts. Jordan had a social media presence prior to the pandemic, having joined Instagram in September 2018. It’s also a great example of how someone can take their gifts— in Jordan’s case, stage presence, comedic timing and storytelling—and repurpose them, like he did from on-screen to online.

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Bankrupt and Facing a $100 million Lawsuit, This Entrepreneur Learned the Power of Grit

Success

Early in his career and looking to supplement his work as a professional athlete, Goetschel joined a company with a network marketing business model and discovered that the business, in his opinion, was built around an antiquated system. But after a leadership dispute, Goetschel and a few others parted ways with the company.

Learning 290
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How to Improve Customer Service: 7 Ways to Take Your Mission Beyond Words

Success

And if your offering exists largely online, a customer service associate may be the only human contact a client has with your company. Even if your company doesn’t have a formal mission statement , your offering certainly started with a dream. Remember why you built the company in the first place. The client’s time is valuable.

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Content Is King—Except When It Refers to Creative Works

Success

For some creatives, the word ‘content’ may have a connotation with being more disposable due to the fast pace of social media,” says Jen Jones Donatelli, a certified creativity coach and the founder of Creative Groove, a small business that coaches and offers community programming around creativity and self-expression. .”