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Some Gen Zers Are Including Their Social Media on Resumes—Should You?

Success

Gone are the days when job applicants scrambled to update their privacy settings and delete compromising photos of party nights from their social accounts before a job interview. They are even using social media to create their resumes. So social presence was essential, but it had to be appealing to be beneficial.

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How to Find and Win More Clients as a Home Business Owner

Tips From T. Marie

Use Social Media Social media is a great tool for home business owners looking to find clients. Always keep in mind, social media is not just about self-promotion but building relationships and providing value, so be sure you make your content at least 80% valuable information to 20% promoting your stuff.

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An Email Can Change Your Life: How to Write a Pitch Email

Success

Social media If these tools don’t work, you could try to find someone’s email address in their Twitter bio, Instagram or YouTube. For me, that comes in the form of prominent publications I’ve written for in the past, as well as samples of my articles. Here are samples of my work: Sample No. 1 link Sample No.

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Why Surveys Show Wide Differences in Small Business Social Media Use

Small Business Labs

You many have noticed that different surveys show very different small business social media usage rates. They also show very different views on how effective social media is for small businesses.  The answer lies in methodology and sampling techniques.  

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Bankrupt and Facing a $100 million Lawsuit, This Entrepreneur Learned the Power of Grit

Success

He launched Paradigm Marketing Alliance as a remedy, creating social media content for those entrepreneurs and other franchise brands. Creating all of that content was expensive, so Goetschel built Rallio, a social media technology platform, in order to automate numerous processes that were previously manual efforts.

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Using Social Media for Product Launches

Andrea Kalli

While thousands of marketers battle for the best PPC advertising spots, conversion rates, and lowest bid prices, smart marketers are building communities, fostering organic support, and launching their products to ultra-cheap promotion through social media. However, not every social media product launch is a success.

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Social Media Pre-Marketing: Three Ways to Build Value Before You Market a Launch

Andrea Kalli

Ideas for Using Social Media Pre-Marketing: Here are Three Ways to Build Value Before You Market. If there is one part of social media marketing that is particularly daunting, it is the product or service launch. 2) Empower other social media users to work with you. Using Social Media for Product Launches.