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The Predictions for Small Business Saturday 2023 Are In—Here’s How to Optimize Them for Your Business

Success

Originally launched 13 years ago as a campaign from American Express , the day is meant to inspire consumers to turn to their own communities for holiday gift shopping. Our product was positioned to members for retention purposes: Stay a member in December and get a free gift for a friend.

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Content Is King—Except When It Refers to Creative Works

Success

From filmmakers and actors to writers and designers and artists, the word “content” has become a catch-all for creative work across industries, and lacks specificity, to Thompson’s point. Another creative, an editor in the parenting journalism industry who wishes to remain anonymous, says, “I grapple with this all the time.

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What Leslie Jordan’s Legacy Can Teach Us About Pivoting to a Third Act

Success

Leslie Jordan: Repurposing Your Gifts. Jordan had a social media presence prior to the pandemic, having joined Instagram in September 2018. It’s also a great example of how someone can take their gifts— in Jordan’s case, stage presence, comedic timing and storytelling—and repurpose them, like he did from on-screen to online.

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7 Examples of Good Customer Service to Build Customer Loyalty

Success

Surprise customers with a gift. Online pet supply center Chewy took gift-giving to heart. Social listening and response is key. Social listening at its simplest means paying attention to your social media pages. The little, personal touches delight customers and increase feelings of brand loyalty.

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Find Out Why Recruiting During The Holiday Season Is Highly Beneficial For Recruiters

Recruit CRM

Christmas and New Years are usually less busy for the recruitment and staffing industry but apart from re-evaluating your current work scenario and life situations, recruiters must also consider this time to be a golden opportunity. Usage Of Mobile Platforms Increase Significantly This is the time when most of us use social media the most.

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5 Ways To Amplify Your Personal Brand

Office Dynamics

A few ideas: Attend industry conferences. No one has your unique set of skills, gifts and ideas. Volunteer to lead the next sales or team meeting to share that really cool idea you learned from the last book you read or the last industry conference you attended. So pick an industry association and get involved!

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Why Supporting Small Businesses This Holiday Season Is More Urgent Than Ever

Success

Founded in February 2020 by Monica Fullerton, who herself is a military spouse, Spouse-ly is based in Las Vegas and supports more than 300 vendors (aka families) selling items ranging from apparel to home decor, gifts, arts and crafts, jewelry and more. Photo courtesy of MOTSI. Number of employees: 4 Based in: Seattle.

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