How to Craft Compelling Messages Online and Win New Customers
Success
DECEMBER 17, 2021
Your business needs a strong presence online, but not at the expense of your audience’s sanity. If you see a post that’s borderline toxic and filled with negativity, but it has 180 likes, that doesn’t mean the author “polluted” Facebook, Twitter or wherever the post appeared, he says. Put your audience before clicks, sales and revenue.
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