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Resetting Your Marketing Strategy in 2024: Human-Centric Marketing Is Critical in the AI Era

Success

You can automate your calendar, your social media posts and your SEO strategy. Search engines make recommendations to us based on algorithms that judge the credibility of sites on the web, and the social media pages know exactly what you are most likely to buy next and show you ads for it.

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10 Marketing Rules these 10 Entrepreneurs Swear By

Success

In today’s world, peer-to-peer information strongly influences people’s purchasing decisions. Education-based marketing is our No. Get social. Have your finger on the pulse of what your audience is doing; mine are all on social media. Testimonials are essential. Variety is key to keeping your audience engaged.

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The Best Client Retention Strategies to Use Now

Success

Depending upon your business style and structure, follow-ups may involve a personal visit, phone call, email, text or an online survey. Flash sales and discounts by email, text and social media platforms keep your clients engaged. Employ digital education strategies for clients. Don’t neglect your existing clients.

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8 Reasons Why Sponsored Content Is Worth The Investment For Your Brand

Allwork

Rather than solely focusing on promotion, sponsored content is crafted to be educational or entertaining — a strategy that can help earn the attention and trust of consumers, ultimately driving sales. According to Business Insider , a remarkable one-third of millennials have purchased from a brand after witnessing a sponsored post.

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Email Isn’t Dead. Here’s Why You Should Be Using It to Market Your Business.

Tips From T. Marie

The business experts agree, when it comes to marketing, the most effective avenue you can use is email. An email list gets 10 times higher conversions than social media and receives a 4300 percent return on investment (ROI) for US based businesses according to the Direct Marketing Association. You own your email list.

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How to Partner with a Rival for a Win-Win

Success

Principal Business: MadPipe , a digital marketing strategist in Brooklyn, New York Alliance: MadPipe and Think Work Media cross-refer to each other’s clients and co-created a marketing course aimed at educating potential customers and establishing thought leadership for their industry. Think Work Media is a marketing agency.

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Video Is Now A “Must Have” In Your Marketing Plan

Andrea Kalli

Every business, from small to large, needs to incorporate video in all of its advertising outlets, including website, mobile, email, and social media. Compelling content will stick in the consumer’s mind and influence their purchasing decisions. Increases Email Open And Click-Through Rates. Video Popularity.