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Content Is King—Except When It Refers to Creative Works

Success

That’s what British actor Emma Thompson says is happening when people call her work “content.” Creatives are speaking up, scrutinizing the connotation of the word, and thinking critically about art vs. content, after the famed Love Actually star pushed back on the term at the Royal Television Society conference in September.

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Gigi Gorgeous: How to Stay Grounded When Social Media Is Your Full-Time Job

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Staying grounded in social media is a constant challenge. Working on social media (professionally) takes everything up a notch. It helps to know your purpose before launching a social media career. Whether you want to create content on YouTube, TikTok or Instagram, you’ll face the same question each day.

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Is Grassroots Marketing Still Relevant? Exploring Community Marketing in the Digital Age

Success

This evolution has largely been driven by the rise of social media, influencer marketing and the emergence of innovative digital platforms. Grassroots marketing in the social media age A response to that yearning for connection and alignment in values can be seen in social media campaigns.

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TikTok Is Here to Stay—Is Your Brand Ready?

Success

If the world’s most popular search engine was succeeded by a social media app, it may indicate a new era for the platforms that were once used solely for entertainment. Now, the platform is a resource for life advice and how-to content. A Pew Research Center study found that 84% of adults ages 18 to 29 use social media.

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TikTok Just Made It Easier For Influencers To Connect With Talent Managers

Allwork

TikTok’s reign as the social media app of choice is expected to continue making waves in 2023. The Talent Manager Portal will be incorporated into the TikTok Creator Marketplace, where users can allow managers to handle the business and marketing side of content creation. .

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Demystifying Tech Stacks for Small Businesses: Empowering Your Work-Life Balance

Tips From T. Marie

Content Management Systems (CMS): A CMS like WordPress or a similar system makes it easy to manage and update your website’s content. Marketing Automation: Tools like email marketing software, social media management, and CRM systems are essential for engaging with your audience and customers.

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How To Hire And Manage Freelancers, According To Experts

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The co-founder and CEO of SparkToro , who previously co-founded Moz, gives consultants an edge over agencies and full-time employees in a recent blog post. The company hired four agencies and five consultants in its first two years. Of course, managing a freelancer is not the same as managing a full-time employee or agency.