How Companies Can Avoid Costly Wrong Turns
On The Job
SEPTEMBER 14, 2016
In other words, with Disney’s corporate theory, the company was able to make the right strategic decisions without costly wrong turns, he says. Just like a scientific theory, a corporate theory is aimed at improving a company’s chances of selecting the most valuable paths while minimizing costly mistakes. You might think that Mickey Mouse is Walt Disney’s greatest creation, but that little mouse with the big ears isn’t what has kept the company so profitable all these years.