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Content Is King—Except When It Refers to Creative Works

Success

From filmmakers and actors to writers and designers and artists, the word “content” has become a catch-all for creative work across industries, and lacks specificity, to Thompson’s point. Another creative, an editor in the parenting journalism industry who wishes to remain anonymous, says, “I grapple with this all the time.

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The Rise of Independent Worker Teams: Fiverr's Studios and Upwork's Agency Experience

Small Business Labs

" The boutique agencies Upwork refers to are small service firms, most of which utilize freelancers as part of their project teams.  Cloud computing is clearly not the only trend driving freelancer teaming and the growth of boutique consulting firms and agencies.

Agencies 191
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Customizing Coworking Spaces for Niche Markets: Smart Strategy Or Risky Move?

Allwork

Specialized spaces within coworking environments are trending, providing tailored amenities and designs for niche industries to foster creativity and collaboration. Coworking operators can leverage opportunities by offering industry-specific services, fostering strong communities, and creating targeted marketing strategies for niche sectors.

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TikTok Is Here to Stay—Is Your Brand Ready?

Success

If the world’s most popular search engine was succeeded by a social media app, it may indicate a new era for the platforms that were once used solely for entertainment. A Pew Research Center study found that 84% of adults ages 18 to 29 use social media. Nearly half of consumers use social media to discover new brands.

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I Tested ChatGPT in My Business for 30 Days—Here’s What Worked Well (and What Didn’t)

Success

For example, “Create a 30-day social media calendar and captions for five posts per day. What it produced was not at all in line with my voice, but sounded more like a high-school cheerleader: “Ready to make a real impact in your industry and feel immense pride in your business? Human ingenuity isn’t obsolete, after all.

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Top 10 Most Innovative Companies to Watch in 2024

Success

With technology like artificial intelligence rapidly advancing, it’s hard for companies to stand out in a highly competitive market—but some brands are making profound strides in their industries and shaping consumer and industry expectations along the way. Enter: The SUCCESS top 10 most innovative companies to watch in 2024.

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How To Hire And Manage Freelancers, According To Experts

Allwork

The co-founder and CEO of SparkToro , who previously co-founded Moz, gives consultants an edge over agencies and full-time employees in a recent blog post. The company hired four agencies and five consultants in its first two years. Of course, managing a freelancer is not the same as managing a full-time employee or agency.