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Will Google Generative AI Search End the SEO Industry?

Success

In October, Texas A&M’s associate professor of information and operations management, Ravi Sen, wrote an article titled, “After 25 Years of Growth for the $68 Billion SEO Industry, Here’s How Google and Other Tech Firms Could Render It Extinct With AI.” Sen’s opinion is not shared by all. Google’s AI in search.”

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Coworking Marketing Agency Aims To Boost Presence Of Operators

Allwork

But as the coworking industry flourishes and expands, the need to support smaller competitors within the market does too. . Coworking SEO, a new digital marketing agency for coworking firms, is seeking to do just that by helping operators boost their reputation and offerings as competition within the sector grows. .

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How To Hire And Manage Freelancers, According To Experts

Allwork

You can’t get the best out of freelancers until you’ve honed your management processes. And the key to good management — freelance or otherwise — is communication. Clear communication up front, and continuing conversation through regular check-ins and transparent project management helps streamline workflows and prevent confusion.

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Managing Pro Athletes with Aaron and Andre Eanes

Success

Players now can be involved in many different industries, including media, fashion, technology and business. Brothers Aaron and Andre Eanes brought together their skills and talents to create the sports and entertainment agency, A&A Management Group. Follow A&A Management Group on Instagram at @aamanagementgroup.

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Niké Ojekunle Got Scammed. Now She’s Helping Others Avoid the Same Fate By Advocating for Financial Literacy

Success

I’ve always been self-managed,” Ojekunle says. It just doesn’t make sense for me to have a manager.” But when a group called the Carter Agency reached out, the offer was a good one. She wanted someone else to take the wheel for a bit, and the talent agency’s website listed Netflix, Amazon and the NFL as “strategic partners.”

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Society 18 Founder Pamela Zapata on Supporting Influencers of Color and Knowing Your Worth

Success

“Racial pay gaps are an issue in every industry,” NBC News reported last year. That disparity comes as no surprise to Pamela Zapata, who saw firsthand the inequities in the industry during her decade-plus in marketing, production and influencer strategy—and set out to fix it. Nowhere is it worse than in influencer marketing.”.

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VMA GROUP launches 10th edition of Inside Insight, offering exclusive industry perspectives for the UK Internal Communications profession

Workplace Insight

This all-encompassing benchmarking report delves deep into the current state of the internal communications industry, providing invaluable insights to professionals and organisations alike. We are delighted to be collaborating with Ipsos Karian and Box for our report this year,” said Lucy Cairncross, Managing Director of VMA GROUP.