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How to Make Money With AI in 2024: A Beginner’s Guide to Saving Time and Effort

Success

I started a public relations (PR) agency with a vision of helping people make a bigger impact through media exposure. Starting any business can be a lot of work, especially one with lofty goals. This meant I wore all the hats in the beginning: sales, marketing, content creation, fulfillment and everything in between.

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Society 18 Founder Pamela Zapata on Supporting Influencers of Color and Knowing Your Worth

Success

In 2019, she launched Society 18 , an influencer management and digital marketing firm that focuses on multicultural and multiethnic content creators. Pamela Zapata: I had been working in marketing, production, talent and casting for about 10 years when I started the agency. I started at Ryan Seacrest Productions; then, I went to E!

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TikTok Is Here to Stay—Is Your Brand Ready?

Success

TikTok has quickly evolved past the 15-second dance routines and other short-form videos that ushered it into popularity. Now, the platform is a resource for life advice and how-to content. Media conglomerates keep track of content that users like, search or post. Create Content. Data collection. Find Your Platform.

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This Old Marketing Farewell Episode: Sometimes the End Is a Beginning

Small Business Labs

At the risk of getting all sentimental, Robert and I wanted to spend our last PNR podcast revisiting some of our favorite discussion topics, recalling a few of our personal content marketing triumphs, and passing along a bit of advice we’ve received over the years in the hopes that it will help you achieve greater triumphs in your own career.

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I Tested ChatGPT in My Business for 30 Days—Here’s What Worked Well (and What Didn’t)

Success

I wanted to experience that increase in efficiency, so I set some goals. Again, SEO blogging is a long-term strategy, and if I had a full-time staff person using AI to pump out blog content, I can see how powerful these tools could be when used together. I’m treating AI as a helper , not as a replacement for my own effort.

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What Is Recruitment Marketing? Top 7 Tips, Strategies & Ideas

Recruit CRM

And agency recruiters must do their best to keep up with it. Recruitment agencies will also need to work towards attracting potential clients. Building a solid and reliable brand is essential for recruitment agencies to attract top talent, clients and other recruiters willing to work for your agency.

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The Ultimate PR Playbook for Coworking Spaces: 8 Winning Strategies to Stand Out

Allwork

Leverage surveys, feedback forms, and social media channels to foster open communication. Incorporate your brand story into press releases, blog articles, social media posts, and website content. Utilize Visual Storytelling : Visual content is highly impactful on social media.