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The Predictions for Small Business Saturday 2023 Are In—Here’s How to Optimize Them for Your Business

Success

Originally launched 13 years ago as a campaign from American Express , the day is meant to inspire consumers to turn to their own communities for holiday gift shopping. Our product was positioned to members for retention purposes: Stay a member in December and get a free gift for a friend. My advice is not to use it,” she says.

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7 Examples of Good Customer Service to Build Customer Loyalty

Success

Surprise customers with a gift. Online pet supply center Chewy took gift-giving to heart. Whether you ask open-ended questions or only one to understand your Net Promoter Score , it provides an opportunity to learn your customers’ likes, dislikes, and unmet desires. Social listening and response is key.

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How Guy Kawasaki Manages His Social Media Presence

Ian's Messy Desk

It is a good insight into how “one” person, Guy Kawasaki , manages a large social-media presence. How I Post—A Social-Media Core Dump. Many people ask me how I manage my social media accounts (and others make stuff up rather than figure out what I do). 5) Promotional Tweets.

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Bankrupt and Facing a $100 million Lawsuit, This Entrepreneur Learned the Power of Grit

Success

As he scrambled to get back on his feet, Goetschel says, he went back to basics, asking himself how he could combine his own gifts and passions to create solutions that would help or serve others. He launched Paradigm Marketing Alliance as a remedy, creating social media content for those entrepreneurs and other franchise brands.

Learning 291
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Tarte’s Dubai Trip and the Tricky Ethics of Influencer Marketing

Success

Attendees got more than just a wealth of cosmetics and other gifts—they flew in business class and stayed in personal villas at The Ritz-Carlton Ras Al Khaimah. There is no assurance that a viewer will have seen your previous post where you disclosed the gift or paid promotion.” million followers), Monet McMichael (3.1

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Top Tricks To Promote Your Recruitment Brand During Christmas

Recruit CRM

Create Relevant Social Media & Website Content There's no two-way around the fact that Christmas indeed sells! Everything during this time that shows up in your social media feed is Christmas-related. Though Christmas may be a very special month for some individuals, for recruiters it has to be boring.

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How to Improve Customer Service: 7 Ways to Take Your Mission Beyond Words

Success

Surveys used to calculate your net promoter score can help you address pressing customer service issues you didn’t know existed. Maybe they have a gift for debate. Companies often place customer service representatives in one silo and their social media managers in another. Or they really do “know everything.”.