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Resetting Your Marketing Strategy in 2024: Human-Centric Marketing Is Critical in the AI Era

Success

ChatGPT strolled into the public eye and companies scrambled to get their best AI business tools out to a market eager to learn how to use AI to make business operations more efficient. In my own marketing strategy, I like to use a blended strategy that both leverages technology and creates content designed for humans.

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TikTok Is Here to Stay—Is Your Brand Ready?

Success

If the world’s most popular search engine was succeeded by a social media app, it may indicate a new era for the platforms that were once used solely for entertainment. Now, the platform is a resource for life advice and how-to content. A Pew Research Center study found that 84% of adults ages 18 to 29 use social media.

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Top 5 ChatGPT Alternatives: When to Use Them and Why

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Writesonic : Best for content marketing Cost: Free limited use Upgrade: From $13 monthly for 200,000 words Standout feature: Ability to personalize communication at scale Biggest con: Algorithmic lack of creativity Marketing, communications and PR teams continually feel the strain of producing different kinds of content on a deadline.

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10 Strategies to help you Tweet like a Social Media Rockstar

Practically Perfect PA

Becoming a social media Rockstar doesn’t just “happen”; you need to really work at it. But if you fancy a bit of a shortcut, there are some simple things you can do to accelerate your rise to social media rock stardom. Mix things up by creating different power word-rich headlines to get people to engage with your content.

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How to Make Reading Part of Your Daily Routine

Success

Make time for reading by putting it on your calendar. Reading is no harder to achieve than your weekly conference call if you schedule it on your calendar and take it just as seriously. I’ve found that things that don’t make it onto my calendar typically don’t get accomplished. Get off social media to make time for reading.

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I Tested ChatGPT in My Business for 30 Days—Here’s What Worked Well (and What Didn’t)

Success

For example, “Create a 30-day social media calendar and captions for five posts per day. In the process of teaching myself to use ChatGPT for business, I learned much more about search engine optimization (SEO). Should entrepreneurs bother learning how to use ChatGPT for business? And, voilà!

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How To Hire And Manage Freelancers, According To Experts

Allwork

Why you should (or shouldn’t) work with freelancers After learning about Fishkin’s past hiring experiences, we decided to do our own analysis on the subject — comparing full-time marketing employees to outsourced agency and freelance talent. The gig economy is gaining steam. Be sure to ask them about past roles, projects and results.