Bob Chandler and Bigfoot: A Monster Example of “Niche Creation”
The Solopreneur Life
MARCH 19, 2012
By 1979, Bigfoot was receiving so much attention from off-road enthusiasts that a promoter asked Chandler to bring his truck to an auto show in Denver, Colorado. When Chandler began smashing cars as part of Bigfoot’s routine, the monster-truck phenomenon was born. In the early 1980s, a fledgling sports television network in search of programming — ESPN — began broadcasting monster-truck events. Marketing Monster trucks Niche creation
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