Bob Chandler and Bigfoot: A Monster Example of “Niche Creation”
The Solopreneur Life
MARCH 19, 2012
By 1979, Bigfoot was receiving so much attention from off-road enthusiasts that a promoter asked Chandler to bring his truck to an auto show in Denver, Colorado. When Chandler began smashing cars as part of Bigfoot’s routine, the monster-truck phenomenon was born.