Remove Confidence Remove Email Remove Promotion Remove Purchasing
article thumbnail

Reaping the Soft Benefits of Email Marketing

Small Business CEO

In my previous article, Making Money: The Economics of Email , I discussed the customer acquisition cycle and how email marketing fits nicely into that effort, acting as the grease to speed the process along. Email has direct financial benefits, but there are also a number of other benefits that are difficult to track.

Email 40
article thumbnail

Using Videos to Develop the Perception of a Personal Relationship With Target Audiences

Andrea Kalli

When pursued correctly, video marketing can be an extremely effective tool to promote your small business. Assume that you could also purchase the same product for the same price from a business that you knew very little about, let alone what kind of people own and operate it. Relationships matter. Who would you prefer buy it from?

Promotion 100
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Career Success A to Z: E is for Etiquette

Eat Your Career

It helps demonstrate that you are a savvy, confident and shrewd businessperson. If someone has poor etiquette and you feel disrespected, you probably aren’t going to trust him or her with your purchase. Raises & Promotions. Others will deal with you differently as a result.

Etiquette 100
article thumbnail

Video Marketing Techniques to Convert Viewers Into Buyers

Andrea Kalli

Showing an attractive lady looking and feeling confident in a swimsuit tells you very little about the details of how the product works pharmaceutically, but it very clearly demonstrates the end goal and why the viewer should make a purchase. For example, think of truck commercials. Want To Link To This Article?

article thumbnail

Inside the Edinburgh PA Network

Practically Perfect PA

Previous to this I worked in such roles as Secretary to a group of Consultants, Marketing Assistant for an Architect firm, Facilities Coordinator for a construction company and Purchase Ledger for NHS Legal department just to name a few. Sherien : The advice I would give my younger self would be to have more confidence and self-belief.

article thumbnail

Using Videos to Develop the Perception of a Personal Relationship.

Andrea Kalli

Assume that you could also purchase the same product for the same price from a business that you knew very little about, let alone what kind of people own and operate it. Let your viewers know that if they decide to work with your company they will feel comfortable and confident. Who would you prefer buy it from?

article thumbnail

8 Reasons Why Sponsored Content Is Worth The Investment For Your Brand

Allwork

Rather than solely focusing on promotion, sponsored content is crafted to be educational or entertaining — a strategy that can help earn the attention and trust of consumers, ultimately driving sales. According to Business Insider , a remarkable one-third of millennials have purchased from a brand after witnessing a sponsored post.