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TikTok Is Here to Stay—Is Your Brand Ready?

Success

If the world’s most popular search engine was succeeded by a social media app, it may indicate a new era for the platforms that were once used solely for entertainment. A Pew Research Center study found that 84% of adults ages 18 to 29 use social media. Nearly half of consumers use social media to discover new brands.

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Customizing Coworking Spaces for Niche Markets: Smart Strategy Or Risky Move?

Allwork

Specialized spaces within coworking environments are trending, providing tailored amenities and designs for niche industries to foster creativity and collaboration. Coworking operators can leverage opportunities by offering industry-specific services, fostering strong communities, and creating targeted marketing strategies for niche sectors.

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Top 10 Most Innovative Companies to Watch in 2024

Success

With technology like artificial intelligence rapidly advancing, it’s hard for companies to stand out in a highly competitive market—but some brands are making profound strides in their industries and shaping consumer and industry expectations along the way. Enter: The SUCCESS top 10 most innovative companies to watch in 2024.

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I Tested ChatGPT in My Business for 30 Days—Here’s What Worked Well (and What Didn’t)

Success

For example, “Create a 30-day social media calendar and captions for five posts per day. I wanted to experience that increase in efficiency, so I set some goals. I joined a four-hour webinar about AI run by a large marketing agency that seemed to know how to speak AI. Human ingenuity isn’t obsolete, after all. And, voilà!

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How To Hire And Manage Freelancers, According To Experts

Allwork

The co-founder and CEO of SparkToro , who previously co-founded Moz, gives consultants an edge over agencies and full-time employees in a recent blog post. The company hired four agencies and five consultants in its first two years. Of course, managing a freelancer is not the same as managing a full-time employee or agency.

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SUCCESS’ 2024 Women of Influence

Success

Every year, the SUCCESS Women of Influence awards shine an exciting spotlight on remarkable women who transcend boundaries, inspiring and transforming lives across diverse industries and communities. It acknowledges that women’s contributions are indispensable, spanning not only specific roles but all facets of life and industry.

2024 264
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Digital Marketing for Recruiters: Take a Look at These 5 Innovative Ideas

Recruit CRM

The skills needed in an industry are changing rapidly, leaving workers with a struggle to adapt. These recruitment marketing strategies encompass the use of different forms of social media, blogging, search engine optimisation (SEO), email marketing , and more, all of which integrate with recruiters' skills.