Agencies Article Goals Negotiating 
Success
NOVEMBER 29, 2022
Pamela Zapata: I had been working in marketing, production, talent and casting for about 10 years when I started the agency. Then, I moved to New York and worked at a couple of marketing agencies, where I was overseeing the Estée Lauder and Unilever portfolios—everything from influencer strategy to casting to execution to reporting.
Recruit CRM
OCTOBER 26, 2020
No one is certain on how long the effect of the pandemic might last and how it will hamper the global economy but one thing is certain for sure that enterprises will experience challenges in negotiating with the existing clientele or forming a new client base. Discover your market and the knowledge you have.
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Recruit CRM
OCTOBER 26, 2020
No one is certain on how long the effect of the pandemic might last and how it will hamper the global economy but one thing is certain for sure that enterprises will experience challenges in negotiating with the existing clientele or forming a new client base. Discover your market and the knowledge you have.
Success
MAY 20, 2022
The goal is to increase capability—whether through offering new products or services, expanding in capacity or geographically, or cross-promoting,” she says. When a client comes to me and asks for a service outside my area of focus, I refer them to one of my partners, with whom I have a pre-negotiated referral fee.
Success
DECEMBER 26, 2022
The critical path to the goal you’re chasing is waiting for you on a bookshelf. Surrendering your preferences and renouncing goals might seem like the opposite of following your heart, but in fact, it perfectly demonstrates the principle. Marketing has a bad rap because many ad agencies think that he who shouts the loudest, wins.
Musings of a High-Level Executive Assistant
JUNE 6, 2013
I'm an EA to the President and CEO of a North American marketing agency that is growing rapidly. When we were a smaller agency, I was the EA and Office Manager for a smaller facility. You can google for the article, but this is what it said: “Everything starts with an idea. This is the first of the four jobs – the Thinkers.
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