The Secret to Sales Isn’t What You Think
Success
FEBRUARY 11, 2022
Burg and co-author John David Mann first published The Go-Giver in 2007 and then an expanded version in 2015. That’s why Burg says you should “temporarily suspend your self-interest” before giving a presentation. Motives shine through even the best sales performances , and if you’re in it for the money, customers sense that.
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