How One Entrepreneur Capitalized on a Niche Singles Market: Jewish People on Christmas Eve
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NOVEMBER 29, 2022
was certainly the driving force that led me to create an environment that would draw them in,” Rudnick says. He and a friend thought up a name: the Matzoball ® , in reference to the starchy ball in the center of the traditional Jewish comfort soup. Then in October 1987, the idea popped into his mind again.
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