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Twitter Accused Of Legal Violations During Mass Layoffs, Again

Allwork

What’s going on: In a move to reduce costs, Elon Musk’s purchase of the social media platform Twitter resulted in the laying off of nearly 3,700 staff members (nearly half of the company’s employees) back in early November. Subsequently, hundreds more chose to resign.

Legal 242
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TikTok Is Here to Stay—Is Your Brand Ready?

Success

If the world’s most popular search engine was succeeded by a social media app, it may indicate a new era for the platforms that were once used solely for entertainment. A Pew Research Center study found that 84% of adults ages 18 to 29 use social media. Nearly half of consumers use social media to discover new brands.

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Measuring the Impact of Social Media

Customers Rock!

This post is part of the Social ROI Blog Carnival at Think Customers: the 1to1 Media blog. Visit the blog carnival post “ Calculating the ROI of Social Media ” to check out the full list of posts from numerous well-known social media thought leaders. What are the costs? Measuring the gains.

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Using Twitter's Promoted Tweets

Small Business Labs

They are described by  Twitter  as "ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers." " Promoted Tweets have been around for a couple of years, but Twitter limited the number of companies allowed to use them.

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Four Ways to Systematize and Simplify Social Media

Andrea Kalli

Here are a few ways to systematize and simplify your Social Media efforts. Social media ‘gurus’ have invested thousands of hours in their online brands, often losing track of more important metrics in the process. Social media marketing is as much about opportunity cost as it is real results.

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Using Social Media for Product Launches

Andrea Kalli

While thousands of marketers battle for the best PPC advertising spots, conversion rates, and lowest bid prices, smart marketers are building communities, fostering organic support, and launching their products to ultra-cheap promotion through social media. However, not every social media product launch is a success.

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Using Social Media for Product Launches | Internet Marketing.

Andrea Kalli

While thousands of marketers battle for the best PPC advertising spots, conversion rates, and lowest bid prices, smart marketers are building communities, fostering organic support, and launching their products to ultra-cheap promotion through social media. However, not every social media product launch is a success.