Andrea Kalli

MARCH 9, 2010

For example, when promoting your ebook, offer a companion audio product for a small additional fee. For example, cookbook publishers can promote their favorite small appliances and authors of parenting books can promote children’s products available on Amazon.com. Novelists can offer several books together at a package discount.

Social Media 100

Social Media Promotion PDF Microsoft Outlook 100

Andrea Kalli

JULY 14, 2010

For example, take a closer look the next time you see a weight loss commercial on television. Instead, the focus should be on examples of other small businesses who have had a positive increase in sales, lead generation, or any other measurable data as a result of the web design service. For example, think of truck commercials.

Social Media 100

Social Media Promotion Microsoft Outlook Purchasing 100

Andrea Kalli

MAY 11, 2010

When your program is time based — for example, a month-to-month membership website — your subscribers are constantly wrapped up in the material, waiting to hear the next piece of information. Long-term subscriptions offer sales opportunities: The most important, and most difficult, part of marketing is building trust.

Social Media 100

Social Media Purchasing Microsoft Outlook Training 100

Andrea Kalli

AUGUST 11, 2010

The Google AdWords network, for example, offers click-to-play video ads that will be able to propagate your videos to its advertisement publishing network as soon as you set your account to do so. All of these video portals are examples of great places to publish your videos because they are commonly used by millions of people each day.

Promotion 100

Promotion Social Media Microsoft Outlook Twitter 100

Andrea Kalli

JULY 2, 2010

If the toy in example #1 is considered cool by all the 12-year old focus groups—a million dollar commercial would be money well spent. In these examples, your audience may have no interest in a flashy production, and a no-frills 45 minute conference call might make perfect sense—not to mention, save you a ton of money. Life coaching?

Social Media 100

Social Media Microsoft Outlook Twitter 2010 100

Andrea Kalli

JUNE 18, 2010

What about a great offline business — a signage and visual design business, for example — and a great online service like Twitter. As anyone with a sense of taste can tell you, when you put two good things together you do not always get a great result. A meatball sundae does not sound like a great dessert prospect. Probably not.

Social Media 100

Social Media Twitter Microsoft Outlook Customer Service 100

Andrea Kalli

MAY 4, 2010

For example, use the dynamics of one of your hobbies to provide an insightful email for your marketing community. #5: Part of fostering a community is offering variety, and that variety comes from having a wide knowledge. 5: Use scarcity to your advantage.

Social Media 100

Social Media Purchasing Microsoft Outlook Twitter 100

Andrea Kalli

APRIL 11, 2010

Example contests are essays, videos, theories, created items, and anything having to do with the subject discussed within the membership niche. This will allow the excitement to build and for members to stay active until the contest ends. They must stay a member over the length of the contest to participate and win.

Social Media 100

Social Media Microsoft Outlook 2010 Twitter 100

Andrea Kalli

MARCH 30, 2010

Some only allow PPC, for example, while others limit their offers to search-only traffic. Create small micro-sites and articles while you work on the big search asset so that you are generating income, however small, 24/7. Check that your offers are SEO-friendly.

Social Media 100

Social Media Microsoft Outlook Twitter 2010 100

Andrea Kalli

MARCH 22, 2010

Example contests are essays, videos, theories, created items, and anything having to do with the subject discussed within the membership niche. This will allow the excitement to build and for members to stay active until the contest ends. They must stay a member over the length of the contest to participate and win.

Social Media 100

Social Media Microsoft Outlook 2010 Twitter 100

Andrea Kalli

APRIL 13, 2010

For example, if you have small children to care for you may feel overwhelmed at the idea of starting a law degree. It can be helpful to actually write these feelings down on paper so you can think about them carefully. Sometimes, the time is not right for some goals because of your life circumstances.

Goals 100

Goals Social Media 2007 Microsoft Outlook 100

Andrea Kalli

MARCH 30, 2010

For example, you have a 4 week course and you set it up as a 4 module product, each week’s content is contained in the corresponding module. I also like that you can expire a module just as you’re making the next module available.

Social Media 100

Social Media 2009 Microsoft Outlook Twitter 100

Andrea Kalli

MAY 28, 2010

For example, a single tweet might bring in more money than a lengthy PPC campaign; scale what works and eliminate anything that is ineffective. &# direct marketing message — it is skimmed over or ignored — but a dedicated effort towards a sale can yield results. Monitor by measuring the effectiveness of individual actions.

Social Media 100

Social Media Promotion Facebook Microsoft Outlook 100

Andrea Kalli

MAY 28, 2010

For example, a single tweet might bring in more money than a lengthy PPC campaign; scale what works and eliminate anything that is ineffective. &# direct marketing message — it is skimmed over or ignored — but a dedicated effort towards a sale can yield results. Monitor by measuring the effectiveness of individual actions.

Social Media 100

Social Media Promotion Facebook Microsoft Outlook 100

Andrea Kalli

SEPTEMBER 30, 2010

An example would be – if you’re in the carpet and flooring business, think about your typical audience. Something I recently read about the relevance of content should help. It stated, “If it’s relevant to your customer base, it’s relevant to you”. So simple really. What types of topics would they be interested in?

Social Media 100

Social Media Microsoft Outlook Twitter Promotion 100

Andrea Kalli

AUGUST 17, 2010

Think, for example, about the amount of value a single long-term client could provide to a business lawyer. For contractors, service providers, or professionals, the amount of value a single conversion can provide often scales well into the tens-of-thousands of dollars.

Social Media 100

Social Media 2007 International Microsoft Outlook 100