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Once Upon a Time in Marketing: The Power of Storytelling

Success

Position your employees as the hero of the company story to achieve goals, identify vendors and partners as the hero to bolster synergies, or find ways to insert the customer into the role of hero or heroine. Case Studies. But after watching the video, they [asked] for more information and often [changed] their minds.”.

2003 280
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Does Returning to the Office Help Diversity?

Allwork

Perhaps the question is best resolved by looking at a major case study. In 2019, before the pandemic, Meta committed to a five-year goal of doubling the number of Black and Hispanic workers in the U.S., Instead, like Meta, you’ll outperform your diversity goals and thus improve your company’s financial performance. .

Mentoring 344
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TikTok Is Here to Stay—Is Your Brand Ready?

Success

TikTok has quickly evolved past the 15-second dance routines and other short-form videos that ushered it into popularity. While reimagining a new career that focused on more intimate job coaching, her 28-year-old daughter suggested she join TikTok to share the short videos she’d made about her services. “In Best poses.

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Are You Ready to Hire a Virtual Assistant?

Success

Since then, the labor landscape has shapeshifted and, in what felt like a global case study for remote work, virtual workers proved that they did not succumb to distraction or slack off when given more autonomy and flexibility. The goal is to meet as normally as possible, even though you’re potentially miles—or even oceans—apart.

2021 210
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How to Boost Online Sales

Success

An email sign-up form with a promise of something in return: This can be a discount code, free e-book or video related to your business, access to a free consultation or another giveaway. Not every business should sell directly online , but every business website should at least generate sales leads.

Resume 213
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How To Hire And Manage Freelancers, According To Experts

Allwork

Patel gave similar, step-by-step advice in his video on hiring great employees and his article on recruiting top marketers : Look for people who’ve achieved the results you want at a similar organization. “I would just test people out as contractors and see who works,” Patel said. Ask for referrals (and work samples).

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SUCCESS’ 2024 Women of Influence

Success

With an inspirational personal journey of going from having no food or home for her family to 11 streams of income, multiple real estate properties and running a multimillion-dollar organization within four years, she demonstrates what is possible when your brain is in line with your goals. Karwanna D. Namayanja’s story is one of humility.

2024 237