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Tackling Business Strategy: 6 Tenets of Building a Scalable Brand

Success

Scalability refers to the ability of a business to increase revenue without much increase in costs. For example, suppose you own Emma’s Pet Treats. Work with a professional graphic designer at the planning stage of your business and consider all the possibilities for future growth. Consider again Emma’s Dog Treats.

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Go Straight for the Joy and Follow Your Purpose

Success

Everything from the title on my business card to the location of the building fed my notion of success. I can’t quit a steady job; it’s irresponsible for me to give up this paycheck and health benefits.’” For example, starting a nonprofit may not be the best choice for someone with no business experience.

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Elevate Your Elevator Speech

The Office Professionals Place

 An exchange of business cards Here’s an example from someone who is employed as a sales representative from a company that sells crystal products. Here is my business card. We recently were awarded Business of the Year by Businessweek. Hi, my name is Kim Harwood. Good reminder.

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Good Ol’ Fashioned Marketing is Still Good For Business!

Step It Up VA Coaching

Where do your local entrepreneurs do business or hang out? Places like copy centers, local cafes with Wi-Fi, and health clubs are populated with your target market, and often have community bulletin boards or places to leave business cards. Get to know the managers or owners of these businesses.

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Communication Productivity Tip: Don't Make People Search for You.

Stephanie LH Calahan

Why Complete Social Profiles Are Important Let me give you an example of why this can be important for you.    This is the back of my card as a sample of what I mean: Creating Your Online Business Card An online business card is one site that lists all of your connection points online. 

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Using Email Effectively

Ian's Messy Desk

It’s like attaching a business card to every e-mail you send. For Example: “Follow up to our conference call” or “Needing Information on Computer Disposal Policy” Avoid blank subject lines or overly general subjects.They are more likely to be ignored or overlooked when the recipient’s in-box has 100 new messages.

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“Who, me, network?” Build Confidence in Your Networking Skill!

Office Dynamics

Bring business cards to an event or IAAP meeting, and set a goal to get or give a certain number before or after the meeting. Providing a website link, a PowerPoint tool, or a ‘net tip you found particularly helpful are examples of good follow through. Awesome wordsmith? Paint watercolors? Able juggler?].