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Society 18 Founder Pamela Zapata on Supporting Influencers of Color and Knowing Your Worth

Success

Pamela Zapata: I had been working in marketing, production, talent and casting for about 10 years when I started the agency. I went to a startup and essentially created their entire influencer network. PZ: That’s kind of where the name Society 18 came from: I wanted to be an agency that represented what society actually looks like.

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Is Grassroots Marketing Still Relevant? Exploring Community Marketing in the Digital Age

Success

“We also see the rise (and sometimes fall) of platforms like Discord or Clubhouse that are enabling brands to have personalized conversations without guerrilla-style efforts,” says Sarah Remesch, founder of 270M, an agency specializing in talent management and influencer campaigns.

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Sustainability, Well-being, and the Building Blocks of a Biophilic Workplace

Allwork

This article was originally written by Perkins&Will’s Leigh Christy for Work Design Magazine. In this sense, claiming personal agency not only allows each of us to create more nimble and optimal working conditions but also scratches that very human itch of being present in the space we inhabit.

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SUCCESS’ 2024 Women of Influence

Success

When she was a junior in high school, Arrington founded the nonprofit ScholarCHIPS, an organization that provides college scholarships, mentoring, mental health support and a peer support network to children of incarcerated parents. Network for her community work with ScholarCHIPS. Network Inc., How Will You Show Up?

2024 260
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Top 10 Most Innovative Companies to Watch in 2024

Success

How they innovate: Group Black partners with media companies using Uplift, which helps match Black creators with 200 brands in their network. Flipboard solves this for readers looking for news of the day and in-depth features alike, calling itself the “first and only social magazine.” 29 Photo by ©Tory Williams/Courtesy of No.

2024 311
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How Hiring Virtual Assistants Can Boost Employee Performance and Work-Life Balance

Success

Laith Masarweh, founder and CEO of Assistantly, an agency that connects businesses with virtual assistants around the world, says that in the third quarter of 2022, bosses hiring VAs for their employees increased significantly, by 10% to 15% of Assistantly’s business.

2023 258
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Female-Centered Coworking Spaces Have Become Havens for Community, Empowerment and Professional Growth

Success

What if there were a different setting, one where women could focus on their work, network, collaborate and thrive—a space where men were not dominant; not centered; not the default? And we didn’t want to create another advertising agency, we wanted to create a safe space,” Alex West Steinman, one of the co-founders, says. In the U.S.,