Small Business Labs

This Old Marketing Farewell Episode: Sometimes the End Is a Beginning

Small Business Labs

PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. . In our grand finale episode, Robert kicks things off by pondering the decision to end something, so that something else can begin.

2017 78

Global Coworking Forecast: 30,000 Spaces and 5.1 Million Members by 2022

Small Business Labs

We recently released our new coworking forecast for 2018-2022.    We are projecting continued rapid growth over the next 5 years, although slower than the industry's recent dizzying pace. The forecast was done this year with help from our friends at GCUC.

2022 77

Trending Sources

U.S. Coworking Forecast: 2018 to 2022

Small Business Labs

Our U.S. coworking forecast projects continued growth for the U.S. coworking industry over the next 5 years.    Our forecast average annual growth rate for U.S. spaces over the forecast period (2017 to 2022) is, by coworking's standards, a relatively modest 9%. 

2018 64

The Rise of the Long Term, Off-Balance Sheet Worker

Small Business Labs

Off-balance sheet worker is the term Deloitte uses for contingent workers, such as freelancers, independent contractors and other non-employees.    They describe this in their recent article Forces of Change: The Future of Work.

2017 78

Are There More Gig Walkers Than Uber Drivers?

Small Business Labs

When most people hear the term "gig economy, they think of Uber. But Uber is hardly the only gig economy company. In fact, it may not even be the largest, at least in terms of the number of independent workers using its platform.

2017 77

Top 10 Small Business Trends for 2017

Small Business Labs

This year we release our 10 th annual Top 10 Small Business Trends list.    A quick review of the lists illustrates an important forecasting point. While change appears to happen very quickly, trends generally take a long time to become mainstream.

2017 117

Employees of Large Corporation Not Happy at Work; The Self-Employed Are

Small Business Labs

PwC's  Work-life 3.0: Understanding how we'll work next  is a fascinating look at how workforce dynamics are changing.    The study covers a lot of ground, but what really jumped out at us was their their findings on worker happiness. 

2016 130

Coworking Forecast - 26,000 Spaces and 3.8 Million Members by 2020

Small Business Labs

Coworking is booming. The industry is growing and hybridizing so fast , we're having a hard time keeping up with it. 

2020 124

Will Consultants be Replaced by AI?

Small Business Labs

Since we're consultants, we hope not. But that's thesis of HBR's  AI May Soon Replace Even the Most Elite Consultants.

2017 86

EY Embraces the Gig Economy

Small Business Labs

The "Big 4" accounting and consulting firm EY recently announced GigNow , an advanced technology platform that sources and matches qualified independent workers with projects at EY.

2017 77

CB Insights on the Trends Shaping Tech in 2018

Small Business Labs

The technology information site CB Insights recently published their list of 15 Trends Shaping Tech in 2018. CB Insights is widely followed in the tech community, especially among investors and tech deal makers. So their list of tech trends is well worth taking a look at.

2018 52

Very Small Companies Create a Lot of Jobs

Small Business Labs

Over the past three decades companies less than 1 year old with 1 to 4 employees have averaged creating more than 1 million jobs per year.    That's a lot of jobs.    Less surprisingly, 86% of all new employer companies have between 1-4 employees.

2016 115

Small Business Owners Getting Older and Not Planning to Fully Retire

Small Business Labs

According to Barlow Research, the average U.S. small business owner is 60.3 year old. As the Barlow chart below shows (click to enlarge), 57% of small business owners are over the age 60, up from just 38% a decade ago.

2017 81

Upwork and the Paradox of Place

Small Business Labs

The average distance between buyers and sellers of services on the talent marketplace  Upwork  is over 1,000 miles. If you look at transactions where the buyers and sellers are both in the U.S., 96% of the buyers and sellers are more than 50 miles apart.

2016 106

More Forecast to Cycle Between Traditional Jobs and Independent Work

Small Business Labs

MBO Partners released a list of their 10 predictions for the next decade of independent work. The list covers a lot of ground and all the predictions are interesting.

2017 76

It Had to Happen - Digital Cats For Sale Using Cryptocurrency

Small Business Labs

Yes, it was just a matter of time before two of the most popular fads on the Internet - cats and cryptocurrencies - would end up combining in some way.    CryptoKitties  is a game by Axiom Zen lets users design and trade digital cartoon cats.

2017 57

Number of Minority Owned U.S. Small Businesses Growing Rapidly

Small Business Labs

According to research from The Business Journals SMB Insights group the number of minority owned small businesses in the U.S. is growing much faster than overall small business growth rate. As their chart below shows, between 2007 and 2017 the number minority owned SMBs have grown by 79% reaching 11.1

2017 73

Coworking Industry Competition Heating Up

Small Business Labs

The coworking industry is getting more competitive.    Recent examples include stories about coworking spaces  offering of a year's free rent to prospective tenants , reports of coworking spaces spying on competitors and coworking spaces closing down due to growing competition.

2017 70

Upwork's 2017 Freelancing in America Study

Small Business Labs

Upwork and the Freelancers Union released their 2017 Freelancing in America study last week. This is the 4th year of this study. The key finding is the estimated number of freelancers continued to grow in 2017, reaching 57.3 million, up from 53 million in 2014.

2017 70

Uber Promotes Worker Flexibility

Small Business Labs

Uber's  "180 Days of Change" campaign , which is designed to improve the Uber driver experience, is getting a positive response for both the media and drivers.

Study: Many Corporations Converting Traditional Jobs into Freelance Roles

Small Business Labs

According to a recent survey by the global HR services company Randstad, "More than half of global human capital leaders expect to transfer one-third of their permanent positions to contingent roles in the near future." " More than 700 global human capital leaders responded to the Randstad survey. 

2017 59

The Rise of Smart Farms

Small Business Labs

Tech startups are increasingly targeting agriculture. This is leading to a range of new companies and technologies focused on improving farm efficiencies and creating smarter farms.

2017 86

Self-Employment and the Attributes of the Dream Job

Small Business Labs

Gallup's The Dream Job covers the key attributes employees look for in a job. These  These are: the ability to do what they do best. greater work-life balance and better personal well-being. greater stability and job security. a significant increase in income.

2017 92

The Rise of Solopreneur Manufacturing Companies

Small Business Labs

The Wall Street Journal's Big Growth in Tiny Businesses nicely covers a trend we'e been following for years - the growth of solopreneur, non-employer manufacturing businesses.

2017 98

SCORE's Small Business Jobs Report and the Gig Economy

Small Business Labs

SCORE , a nonprofit association that provides mentoring services to small businesses, released their fall Small Business Jobs report recently.    It has some very interesting data on small businesses and their use of gig workers. 

2017 60

Proposed Senate Tax Bill Would Change Gig Worker Classification and the Gig Economy

Small Business Labs

Senate Republicans are turning to the gig economy for new revenue to offset their proposed tax cuts. They are including a safe harbor provision for gig workers in their tax bill proposal (for those who are so inclined, see the section starting on page 151 of the document).

2017 61

Book Review: Thriving in the Gig Economy

Small Business Labs

"How to capitalize and compete in the new world of work" is the tagline for the book Thriving in the Gig Economy. This nicely summarizes this useful guide to the shift to independent work.    The book starts with an excellent overview of the gig economy.

2017 75

Most Small Businesses Started by Investing Less than $30,000

Small Business Labs

Most small businesses in the U.S. were started or acquired with less than $30,000 in invested capital. To be more precise, the median small business was started with about $27,000.    The chart below is based on data from the U.S. Census 2014 Survey of Entrepreneurs.

2016 102

Thomas Friedman Embraces the Gig Economy

Small Business Labs

The well known New York Times columnist, best selling author and pundit Thomas Friedman wrote a very bullish article on gig work last week. Self-Driving People, Enabled by Airbnb focused on the gig work being created by Airbnb's "Experiences" platform.

2017 75

Tech Jobs Moving to the Midwest

Small Business Labs

companies have long moved work overseas to save money. But a long emerging trend of moving work to lower cost areas of the U.S. instead of overseas appears to be gaining steam.

2017 73

More Industries Moving to the On-Demand Economy

Small Business Labs

The On-Demand Economy is commonly defined as the economic activity created by online marketplaces that fulfill customer demand via the provisioning of goods and services immediately or much faster and/or easier than traditional firms. 

2017 89

Why Coworking is Booming

Small Business Labs

Back Channel's The “Work from Home” Dream Doesn’t Work  provides an excellent overview of the trends and shifts driving the coworking movement. Simply put, the article explains why coworking is working.

2017 92

The Growing Use of Online Talent Marketplaces

Small Business Labs

One of the more interesting findings from the MBO Partners State of Independence study is how much the use of online talent marketplaces has increased over the past 6 years.

2017 77

The Rise of the Independent Professional Working for Businesses

Small Business Labs

Getting lost in the various debates around the "gig economy" is the size and growth of the segment of independent workers who provide professional services to businesses. 

2016 117

Mapping Key Emerging Technologies

Small Business Labs

Maps are a popular way of displaying emerging technologies and how important they are and/or how quickly they will impact business and society. Almost all technology analyst firms produce maps. They do this to try to display complex information in a simple, digestible form.

2017 77

Why People Work in Coffee Shops and Why This Means Coworking Will Continue to Grow

Small Business Labs

I ran across a really interesting post in Medium titled What are People Working on in Coffee Shops ? The title is a bit misleading. It's really about what people are working on in a single coffee shop in Venice Beach, a hip and trendy L.A. beach community just north of Santa Monica. 

2016 108

The Surprising Demographics of Small Business Owners

Small Business Labs

Because of the extensive media coverage of young tech entrepreneurs, most people think the average small business owner is a 20 something techie who needs a shower.    But as the chart below shows, the median American small business owner is a bit over 50 years old. 

2016 104

Consumer Goods Workers Increasingly Choosing Gig Work

Small Business Labs

According to the British recruiting firm Sterling , the consumer goods industry is: " having to contend with the battle of the interim employee; a growing trend of permanent employees deciding to ‘go interim’."

2018 40

The Business of Work/Life Integration

Small Business Labs

A growing number of firms are offering services and products based on the trend towards work/life integration. This is the shift towards work, home and life becoming increasingly blended.

2017 76

Staffing Industry Research Firm Says There are 44 Million Gig Workers

Small Business Labs

The Staffing Industry Analysts (SIA)  recently released a study showing that nearly  30% of the U.S. workforce are gig workers. This works out to be about 44 million Americans. They also found that contingent workers represented $792.4 billion in staffing buyer spend.

2016 99