How to Scale and Predict Results in Influencer Marketing

Small Business CEO

Because of this, many brands and marketing agencies are looking forward to ramping up their influencer marketing efforts exponentially. Business Insider Intelligence estimates that by 2022, influencer marketing ad spend will reach $15 billion.

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The Dramatic Growth of the Internet's Share of Ad Spending

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in 2006 to over 50% in 2020 and is forecast to reach 60% in 2022.    For example, Accenture, PWC, Deloitte, and IBM are all on the list of the world's 10 biggest marketing agencies (they're 6th through 9th).  

2020 54