What Is Blue Ocean Strategy?
Success
AUGUST 18, 2021
Kim and Mauborgne published their ideas in their 2004 book, Blue Ocean Strategy. Since then, their ideas have become an industry of their own, with books, websites, courses and numerous studies dedicated to the theory. The first to pave the way for others does not necessarily reach their goal. Photo by Jacob Lund/Shutterstock.
Let's personalize your content