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Surprise! Your Customer Service Ain’t All That.

Tips From T. Marie

A recent article on Small Business Trends explains that although you may believe you and your business are providing excellent customer service, chances are your customers/clients aren’t exactly on the same page. Obviously, as business owners we tend to be biased about the delivery of good customer service.

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5 Ways to Thrill Your Customers (Because a Thank You Email Just Doesn’t Cut It Anymore)

Success

You need real connections to develop lasting relationships with your customers. Start by learning about them via LinkedIn , Google, Facebook and even the customers’ own webpages; you’ll arm yourself with their photographs, knowledge of their businesses, circles, hobbies, favorite music and special interests. Do your homework.

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Businesses using Facebook for customer service

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Market Tools, a software and service provider for management and research conducted a survey of 331 companies with an annual revenue of more than $10 million annually. Of those organizations, 23 percent rely on social networks to support their customer service and to provide feedback. photo credit: Rubber Dragon.

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Businesses using Facebook for customer service

Service Untitled

Market Tools, a software and service provider for management and research conducted a survey of 331 companies with an annual revenue of more than $10 million annually. Of those organizations, 23 percent rely on social networks to support their customer service and to provide feedback. photo credit: Rubber Dragon.

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When businesses decide to neglect customer service

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Google, Facebook, and LinkedIn no longer maintain call centers claiming the costs are too high. Do these powerful organizations therefore view customer service as an operational cost rather than a marketing investment? The quality of customer service paves the way for loyalty, revenue and happy shareholders.

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Can’t get much customer satisfaction with Facebook

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Facebook has become a ubiquitous part of our national culture – like it or not. Just this week the American Customer Satisfaction Index partnering with ForeSeeResults polled 70,000 users of websites and social networks including Facebook, Google, CNN and Wikipedia. Facebook has no subscriptions, and it’s free.

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Think, think, think about improving customer service

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Customer service should be a priority if organizations expect to expand their businesses with new customers while still retaining their current loyal clientele. Practice fast and efficient service, but make it easy for customers to connect to a real person. airlines improving customer service?