Ask the Coach: I’m Overwhelmed by the Ever-Changing Nature of Digital Marketing—How Do I Keep Up?
Success
FEBRUARY 2, 2022
But I can’t afford to retire yet, either. What used to be an inexpensive way to reach an intended audience has now become a method marked with escalating costs, diminished returns and increased competition. Acquiring a new customer can cost five times more than retaining an existing customer. What do you think?
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