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Tackling Business Strategy: 6 Tenets of Building a Scalable Brand

Success

When starting a new company , you don’t really have a brand image because no one knows you yet. And build them out for every type of media you may one day use. To get started, consider the deepest, lasting values of your company brand. Maximize brand scalability through social media.

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Here’s How Chatbots Disrupt the Interview Process

Allwork

Chatbots are increasingly conducting job interviews for companies that implement them. . However, chatbots are increasingly conducting job interviews for companies that implement them. Have you ever interacted with a chatbot for customer service and found it frustrating? Chatbots and their purpose .

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12 Customer Service Lessons

Make or Break Moments

Although I don’t believe there were any huge new “ah ha&# moments, the list is a good one that focuses on the importance and value of building relationships with customers.

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Killer Customer Service, or Customer-Killer Service?

Customers Rock!

This friend had earned enough miles for a free trip to Europe but hadn’t been able to fly AirlineX for awhile since his company now required him to fly the cheapest option (which this airline never was). Keep customers coming back so they will continue to earn points and hopefully continue to spend money with the business.

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Focus on Customer Service in 2010 (Finally?)

Customers Rock!

2010 may just be the year that companies start to focus on their customers and serving them well. Now, I am cautiously optimistic about this focus on customer service, but let me tell you why I feel this way. Brands are using a focus on customers as a competitive differentiator in their advertisements.

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The Zen of Social Media Marketing

The Small Business Blog

Other Great Business Blogs Social Media for Business WinWeb Pitch of the Week – Martin Everard Benefits Of Building A Home Business Is There More Financial Hardship To Come? www.allround-invoice.com Recent Trackbacks uberVU - social comments : Social comments and analytics for this post. You want the whole tree."

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Once Upon a Time in Marketing: The Power of Storytelling

Success

Position your employees as the hero of the company story to achieve goals, identify vendors and partners as the hero to bolster synergies, or find ways to insert the customer into the role of hero or heroine. What saddens Smith is that this story was never shared outside the company. “A Case Studies.

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