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Ep 251: Maria Smith on the Science and Benefits of Goal-Setting

LEADERASSISTANT.COM

Maria Smith worked as a sales leader for Fortune 500 companies across three different industries, and now she helps leaders, employees, and organizations understand the science and benefits of goal-setting. Growing up as the daughter of an immigrant parent, goal-setting has always been a way of life for Maria.

Goals 74
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The Best Client Retention Strategies to Use Now

Success

To achieve your goals, you must develop a customer care policy that’s understood and adhered to by every member of your team. Your customer service, sales and marketing teams, and even IT and contractors must understand your corporate retention program for maximum impact. It will draw new clients as well.

Gifts 278
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Ep 247: Email Management for Executive Assistants

LEADERASSISTANT.COM

In this chapter, I cover tactics for managing your own email inbox, as well as your executive’s. Of course, I’d love to hear your email tips and tricks as I’m always down to get more efficient and productive, so please reach out! LEADERSHIP QUOTE Email is the gateway drug of work; Slack is the crack.

Email 66
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Cheryl Sinclair of Buckle | Putting People at the Heart of Company Culture

Allwork

Cheryl Sinclair is the Chief People Officer at Buckle, a remote first company that provides financial services to gig economy workers. What is the cornerstone of a good company culture? How (and why) creating a culture of diversity in companies matters. How to manage a hybrid company. About this episode.

AT&T 261
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Rebranding? 7 Keys to Ensure a Smooth Transition

Success

To customers, a brand is the promise of an experience as well as the experience of that promise being delivered. Some aspects of your brand (great sensory appeal, supreme customer service , excellent training, meeting deadlines , etc.) Their feedback can be crucial for ensuring a positive customer experience.

FedEx 258
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Ep 253: Amaia Arruabarrena – Former Executive Assistant to the CEO of ezCater

LEADERASSISTANT.COM

In this episode of The Leader Assistant Podcast, Amaia shares her fascinating story about her pursuit of becoming a doctor, finding a customer service job at ezCater on Craigslist, becoming EA to the CEO, and how her experience as a c-suite assistant prepared her for her director role.

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Once Upon a Time in Marketing: The Power of Storytelling

Success

Position your employees as the hero of the company story to achieve goals, identify vendors and partners as the hero to bolster synergies, or find ways to insert the customer into the role of hero or heroine. What saddens Smith is that this story was never shared outside the company. “A Case Studies.

2003 279