Success
NOVEMBER 24, 2022
Case Studies. In addition to being shown at industry events and trade shows, these customer story videos were emailed to new customers upon buying the insurance. People [emailed] right back and [said], ‘Wow, we made the right choice,’” Tomsic said. But if people are talking about it, it means it’s a good story.
Allwork
DECEMBER 10, 2023
Maybe it’s a 10% increase in email sales in Q1 — but is that a year-over-year increase, or a quarter-over-quarter one? Review marketer job descriptions to better understand standard skill sets of different marketing specialties, and tailor your interview questions accordingly. What does a win look like?
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Customers Rock!
SEPTEMBER 27, 2010
I was recently asked to participate in a review of Greg Verdino ’s book MicroMarketing: Get Big Results by Thinking and Acting Small This is not to be an ordinary book review, however, although I enjoy doing those on occasion. I was asked to participate in a chapter-by-chapter review. This is a customer-focused approach.
Success
SEPTEMBER 1, 2023
Missed appointments, negative Google reviews, client cancellations, etc. Featured’ section: Add media, articles, links, case studies or even a resume that relate to what you have accomplished professionally. Did you increase something positive? Did you decrease something negative? This is where you reinforce your personal brand.
Bonnie Low-Krayman
DECEMBER 22, 2023
No-Fly Zone Case Studies: Make or Break Decisions Beth is a divorced mom and gets her kids every Wednesday night. As part of my work to build ultimate business partnerships, I was published in Harvard Business Review and featured in a Forbes online cover story. You can get a 30% discount when you subscribe through us.
Jen Lawrence
DECEMBER 5, 2023
In the fall of 2022, Harvard Business Review published the results of a case study done with the task-management company Asana. The goal: to reduce the amount of time spent in meetings. The method: clear the calendar.
Recruit CRM
AUGUST 26, 2021
Plan an email marketing campaign that will allow you to reach out to your prospects every year. After the first contact is over, make sure you're regularly checking in (via emails or phone calls) on the candidate. Recruiters can create content in the form of advertisements, videos and emails to reach out to them.
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