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Content Is King—Except When It Refers to Creative Works

Success

Creatives are speaking up, scrutinizing the connotation of the word, and thinking critically about art vs. content, after the famed Love Actually star pushed back on the term at the Royal Television Society conference in September. It’s very difficult to find jobs in this industry because ‘content’ is such a generic term.”

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The Ultimate PR Playbook for Coworking Spaces: 8 Winning Strategies to Stand Out

Allwork

Leverage surveys, feedback forms, and social media channels to foster open communication. Incorporate your brand story into press releases, blog articles, social media posts, and website content. Connect with them through social media, attend industry events, or participate in media networking activities.

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How to Partner with a Rival for a Win-Win

Success

Look to the creation of a trade association or conference, or sponsoring an independent research report on your industry. All of these serve to bring positive media and customer and colleague attention to those leading the efforts. Think Work Media is a marketing agency. That is not good for any of us.

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Customizing Coworking Spaces for Niche Markets: Smart Strategy Or Risky Move?

Allwork

They’re the ones that sparkle with uniqueness like tech startups challenging the status quo, creative agencies conjuring magic, health and wellness services nurturing vitality, and sustainable businesses paving the way for a better world. Among this wide variety are niche industries. What sets these businesses apart?

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How going digital can make business events more valuable

Practically Perfect PA

Here are some of the latest digital technologies to consider when planning conferences and events: Events can become more engaging with interactive screens. Exhibition stand providers Skyline Whitespace point out that you can also build business connections through the use of interactive social media.

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The planet clearly needs help. So what can you do? Demand change

Ideas.Ted

Last month, a draft of the latest UN IPCC report — the gold standard summation of modern climate science — was leaked to Agence France-Presse in hopes it might serve as a wake-up call before the next round of international climate talks in November. Social media companies like Facebook and Twitter are doing the same.

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Using LinkedIn effectively

Practically Perfect PA

As I’ve said many times over the last few weeks I really do think assistants should be using social media to enhance all aspects of their career and LinkedIn is a great place to start if you are new to the world of social networking. An excellent recruitment agency or a brilliant colleague. Recommendations.