Society 18 Founder Pamela Zapata on Supporting Influencers of Color and Knowing Your Worth
Success
NOVEMBER 29, 2022
In 2019, she launched Society 18 , an influencer management and digital marketing firm that focuses on multicultural and multiethnic content creators. I wanted to be a solution to the problem that I saw, which was that a lot of management agencies weren’t really looking for diverse creators in all ways, shapes and forms.
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