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Society 18 Founder Pamela Zapata on Supporting Influencers of Color and Knowing Your Worth

Success

That disparity comes as no surprise to Pamela Zapata, who saw firsthand the inequities in the industry during her decade-plus in marketing, production and influencer strategy—and set out to fix it. Pamela Zapata: I had been working in marketing, production, talent and casting for about 10 years when I started the agency.

Agencies 307
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There’s a Reason Your Free Time Is So Draining

Success

Physical activity comes in many forms, however, and these different forms may have different benefits. According to a 2019 study published in Applied Research in Quality of Life , the benefits of exercise for middle-aged adults differ based not only on type of exercise, but on gender as well. You’ll be glad you did.

2021 291
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The Perils Of Ignoring Sexual Harassment Training

Allwork

Currently, 36% of organizations do not provide any form of anti-harassment training, despite all the evidence that sexual harassment can seriously harm a company’s reputation (let alone the harm it causes to the victims). . Sexual harassment at work can include bullying, coercion and unwanted physical contact. As of 2021 , only 17 U.S.

Training 264
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The Art of Persuasion: 4 Tips to Master Influence

Success

A customer needs lots of convincing before they open their purse or wallet to buy your products. Harris is the co-founder and CEO of Mekanism , an advertising agency that blends soul and science to drive results. Harris is the co-founder and CEO of Mekanism , an advertising agency that blends soul and science to drive results.

Skills 307
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How to Create Strategic Partnerships

Success

An online survey conducted by Forrester Consulting in 2019 found that 49% of respondents saw revenue boosted by partnerships and 77% of respondents saw “partnership development as central to their 2019 sales and marketing strategy.” . This included selling products directly online, which they had not yet done.

2012 246
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This Old Marketing Farewell Episode: Sometimes the End Is a Beginning

Small Business Labs

Joe Pulizzi: I believe that some time next year there is going to be talk of this happening, and it will be consummated some time in 2019. But I’d like to see more organizations advertise their content so that they could build their audiences that way, instead of just advertising for some kind of a product pitch or whatever. (As

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Some questions about AI, a world drowning in content and the human centipede of creativity

Workplace Insight

This is a unique moment in time where we do have agency in how it shapes society” she said. When asked in 2019 about its business model, OpenAI CEO Sam Altman had this to say: Connie Loizos, Silicon Valley Editor of TechCrunch, asks Sam Altman, CEO of OpenAI (the company behind ChatGPT), in 2019, about OpenAI's business model.

2019 52