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Society 18 Founder Pamela Zapata on Supporting Influencers of Color and Knowing Your Worth

Success

“Racial pay gaps are an issue in every industry,” NBC News reported last year. That disparity comes as no surprise to Pamela Zapata, who saw firsthand the inequities in the industry during her decade-plus in marketing, production and influencer strategy—and set out to fix it. Nowhere is it worse than in influencer marketing.”.

Agencies 306
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The Perils Of Ignoring Sexual Harassment Training

Allwork

Currently, 36% of organizations do not provide any form of anti-harassment training, despite all the evidence that sexual harassment can seriously harm a company’s reputation (let alone the harm it causes to the victims). . Those within traditionally male-dominated industries (with large numbers of male employees).

Training 264
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The Art of Persuasion: 4 Tips to Master Influence

Success

Harris is the co-founder and CEO of Mekanism , an advertising agency that blends soul and science to drive results. In 2019, he released his Wall Street Journal best-seller, The Soulful Art of Persuasion: The 11 Habits That Will Make Anyone a Master Influencer. Could you be the next marketing pro in your industry?

Skills 306
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SUCCESS’ 2024 Women of Influence

Success

Every year, the SUCCESS Women of Influence awards shine an exciting spotlight on remarkable women who transcend boundaries, inspiring and transforming lives across diverse industries and communities. It acknowledges that women’s contributions are indispensable, spanning not only specific roles but all facets of life and industry.

2024 252
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This Old Marketing Farewell Episode: Sometimes the End Is a Beginning

Small Business Labs

Joe Pulizzi: I believe that some time next year there is going to be talk of this happening, and it will be consummated some time in 2019. They really talk about different forms of content creation, from audio, to textual, to video. Before that I was focused on form over function – life goals, rather than business.

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How to Create Strategic Partnerships

Success

An online survey conducted by Forrester Consulting in 2019 found that 49% of respondents saw revenue boosted by partnerships and 77% of respondents saw “partnership development as central to their 2019 sales and marketing strategy.” . Indeed, partnerships are a proven way to boost the bottom line.

2012 217
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Some questions about AI, a world drowning in content and the human centipede of creativity

Workplace Insight

This is a unique moment in time where we do have agency in how it shapes society” she said. When asked in 2019 about its business model, OpenAI CEO Sam Altman had this to say: Connie Loizos, Silicon Valley Editor of TechCrunch, asks Sam Altman, CEO of OpenAI (the company behind ChatGPT), in 2019, about OpenAI's business model.

2019 52