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Is Grassroots Marketing Still Relevant? Exploring Community Marketing in the Digital Age

Success

This evolution has largely been driven by the rise of social media, influencer marketing and the emergence of innovative digital platforms. Grassroots marketing in the social media age A response to that yearning for connection and alignment in values can be seen in social media campaigns.

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Rebranding? 7 Keys to Ensure a Smooth Transition

Success

To customers, a brand is the promise of an experience as well as the experience of that promise being delivered. Some aspects of your brand (great sensory appeal, supreme customer service , excellent training, meeting deadlines , etc.) A brand united by look, feel and message is the goal wherever the customer engages.

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Stand out from your competitors and make 2014 the year that you start harnessing the power of blogging

The Small Business Blog

Recently, I was trawling through my Evernote store of articles when I came across a Social Media Examiner article from a few months ago called: Blogging a Top Focus for Marketers and Other Trends Shown in New Research.

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Ten Small Business Trends You Need to Embrace in 2015

Tips From T. Marie

This week we will say goodbye to 2014 and welcome a new year. The top 10 terms to be concerned about for the coming year are: CLOUD, CONTENT, USER EXPERIENCE, CONNECTED, ANALYTICS, TRANSPARENCY, UNIQUE, HUMAN, PERSONAL and SOCIAL. Customer Service Goes SOCIAL. Most of them were business trends for 2014 as well.

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Getting what you pay for: How Amazon’s membership fee retains customer loyalty

Service Untitled

Amazon’s $20 increase for Prime members certainly drew a lot of derogatory hoopla this past week with social media and forums all buzzing with criticism about the 25% hike. The annual rate will be $99 when your membership renews on August 1, 2014.

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Introducing the SUCCESS 125

Success

That was when she started to build her business, organically, with the power of social media. Bethke has been named the social media queen of real estate, and was also voted #1 social media realtor in Michigan 3 years in a row. Los Angeles based CEO and founder Erik Huberman launched Hawke Media in 2014.

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