Getting what you pay for: How Amazon’s membership fee retains customer loyalty
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MARCH 24, 2014
Amazon’s $20 increase for Prime members certainly drew a lot of derogatory hoopla this past week with social media and forums all buzzing with criticism about the 25% hike. The annual rate will be $99 when your membership renews on August 1, 2014. All loyalty programs seek to turn consumers into loyal customers.
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