Remove 2014 Remove Agencies Remove Customer Service Remove Social Media
article thumbnail

Is Grassroots Marketing Still Relevant? Exploring Community Marketing in the Digital Age

Success

This evolution has largely been driven by the rise of social media, influencer marketing and the emergence of innovative digital platforms. Grassroots marketing in the social media age A response to that yearning for connection and alignment in values can be seen in social media campaigns.

article thumbnail

Getting what you pay for: How Amazon’s membership fee retains customer loyalty

Service Untitled

Amazon’s $20 increase for Prime members certainly drew a lot of derogatory hoopla this past week with social media and forums all buzzing with criticism about the 25% hike. In fact, according to Brand Key, a loyalty consulting agency, Amazon’s ratings dropped from 93% to 83% two days following the hike.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Rebranding? 7 Keys to Ensure a Smooth Transition

Success

To customers, a brand is the promise of an experience as well as the experience of that promise being delivered. Consider hiring an unbiased consultant or agency to facilitate the process and outcome. Some aspects of your brand (great sensory appeal, supreme customer service , excellent training, meeting deadlines , etc.)

FedEx 278
article thumbnail

Introducing the SUCCESS 125

Success

That was when she started to build her business, organically, with the power of social media. Bethke has been named the social media queen of real estate, and was also voted #1 social media realtor in Michigan 3 years in a row. Bethke started out as an individual realtor in 2011. Glenn Bill. Taja Dockendorf.

Mentoring 312