Rebranding? 7 Keys to Ensure a Smooth Transition
Success
JANUARY 30, 2023
In the digital age, they are ultimately in control of whether they will ignore your messages, view or listen to them, share them with or without favorable comments or make a purchase. Consider Tropicana’s 2009 revamp of the established image on its orange juice packaging—the drinking straw stuck into a fresh orange.
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