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Price Isn't the Primary Loyalty Factor

Make or Break Moments

So I’m returning because I: Liked my past experiences Felt good about the value Liked the quality of the product Did you hear me mention price? He and I hadn’t talked price. No reason to – the price was on the chair. The full price and the sale price. I was pleased with the price.

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Time for a Midmorning Gift to You

Make or Break Moments

I have to confess. I don’t like Starbucks coffee – too acidic, but I do love their frappuccinos. But the budget just can’t handle the cost and my waistline can’t afford the calories.

Gifts 100
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Do You Convey Value?

Make or Break Moments

How many of you have had to raise your prices (or perhaps you hesitate to raise them) and then have to justify the price increase to your customers? Perhaps your suppliers have raised prices. As Kathleen put it – we need to make them better investor partners.

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Individuals Make the Business

Make or Break Moments

Drug Mart is a quality store, has lots of great stuff at affordable prices. It isn’t the products or the prices or the special sales. Oh, management might have felt she talked to customers too long, but it was her friendship and genuine interest that kept us coming back between 8-4pm Monday-Friday. Week after week.

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Hand Written Thank You Note – A Big Mistake

Make or Break Moments

These things have really worked for me … probably because few people do them anymore, and just like price and demand … if it’s rare, it’s treasured! I also practice the age old art of hand written thank you notes and calling when promised. A hand written notes says that you took time and gave it some thought.

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Sell What the Customer Wants – Not What You Want to Sell

Make or Break Moments

The main article is entitled How to Avoid Price Objections , but really covers several sales techniques. Price may be the objection voiced by prospects, but the real obstacle may well be your own rigidity. Today I received the monthly newsletter from the local Sandler Sales franchise: The Ruby Group. Number Four caught my eye: 4.

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Getting Past Ego to Reach Customers

Make or Break Moments

We provided a great service at a good price-the best in out industry. ’s new book Peaks and Valleys. ’s new book Peaks and Valleys. In one example in the book the wise one man on the peak tells the story of a once great company: “When I was younger, I worked for a very large and famous company.