Remove 2009 Remove Calendars Remove Price Remove Social Media
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Price Isn't the Primary Loyalty Factor

Make or Break Moments

So I’m returning because I: Liked my past experiences Felt good about the value Liked the quality of the product Did you hear me mention price? He and I hadn’t talked price. No reason to – the price was on the chair. The full price and the sale price. I was pleased with the price.

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Age of Conversation 3 – coming SOON!!!

Make or Break Moments

This section is about working at the coalface of social media. Is this earned media? How important is brand in the social media space? Influence Much is made of influence, but what does “influence&# mean in social media? What happens when the time for talking is over? Is it paid for?

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Do You Convey Value?

Make or Break Moments

How many of you have had to raise your prices (or perhaps you hesitate to raise them) and then have to justify the price increase to your customers? Perhaps your suppliers have raised prices. The letter struck a cord with me. As Kathleen put it – we need to make them better investor partners.

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Individuals Make the Business

Make or Break Moments

Drug Mart is a quality store, has lots of great stuff at affordable prices. It isn’t the products or the prices or the special sales. We didn’t grow up together. Week after week. But so does Walgreens and CVS and Wal-Mart. I left realizing that I probably won’t go out of my way to shop there any more.

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Time for a Midmorning Gift to You

Make or Break Moments

I have to confess. I don’t like Starbucks coffee – too acidic, but I do love their frappuccinos.

Gifts 100
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Hand Written Thank You Note – A Big Mistake

Make or Break Moments

These things have really worked for me … probably because few people do them anymore, and just like price and demand … if it’s rare, it’s treasured! A thank you letter? A birthday message? I also practice the age old art of hand written thank you notes and calling when promised.

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Getting Past Ego to Reach Customers

Make or Break Moments

We provided a great service at a good price-the best in out industry. ’s new book Peaks and Valleys. ’s new book Peaks and Valleys. ’s new book Peaks and Valleys. Then our costs rose and the economy took a turn for the worse. Our service cost us more to provide and soon fewer people could afford it.