Measuring the Impact of Social Media
Customers Rock!
JANUARY 24, 2012
Dell is one of the most commonly cited examples of this from their Twitter Dell Outlet account. Sanuk is another example. Companies such as Best Buy and Verizon (where I was most recently actively engaged in this as the community program manager) see these gains and are able to use them to calculate an ROI on their communities.
Let's personalize your content