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Measuring the Impact of Social Media

Customers Rock!

Dell is one of the most commonly cited examples of this from their Twitter Dell Outlet account. Sanuk is another example. Per social media manager Rachel Gross (shared in an interview I did with her for my book , p. While we are on the subject of online communities, there are other benefits that can factor into the ROI equation.

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Service Untitled» Blog Archive » Customer Service Pet Peeves

Service Untitled

Some of the major examples included: Phone problems (long hold times, annoying hold music, getting disconnected, blind transfers, etc.) The four examples above are good examples of broad categories of customer service frustrations. Employees that aren’t happy to see customers (rude, disaffected, unhappy, etc.)

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Service Untitled» Blog Archive » Perception is key to customer.

Service Untitled

Let’s take the example of waiting in a Verizon store for the next available agent. Through training, monitoring, coaching, practice and new policies, employees understand that customers are driven by what they think about a business or service, and we want them to see positive perceptions.

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