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Retail and the Growing Experience Economy

Small Business Labs

The New York Times article Stores Suffer From a Shift of Behavior in Buyers  covers the growing consumer trend towards purchasing experiences over objects. But the rise of social media has led to people wanting experiences they can post about on Facebook, Instagram, Twitter and elsewhere.

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The Practically Perfect Business Traveller’s Guide to San Francisco

Practically Perfect PA

Rich in cultural attractions, it is both liberal bastion and commercial hub with tech-hot Silicon Valley reaching north and embracing the city with global headquarter giants like Twitter, Pinterest, and SalesForce. From SFO, if you are driving, head south on 101, or take a taxi or CalTrains to reach the environs of the Valley.

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The Laws of Eco-Friendly Marketing and Promotion

Eco-Office Gals

Instead of placing coupons in newspapers, magazine, mailers, or other printed materials, you can push them via Facebook, Twitter, and other platforms and ask patrons to flash promotions via their smartphones in-store to take advantage of offers. All will help to reduce your negative impact on the environment. Thou shalt hire locally.

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Video Marketing Techniques to Convert Viewers Into Buyers

Andrea Kalli

Showing an attractive lady looking and feeling confident in a swimsuit tells you very little about the details of how the product works pharmaceutically, but it very clearly demonstrates the end goal and why the viewer should make a purchase. This post was mentioned on Twitter by Andrea Kalli and Wm Cole Smith, Wm Cole Smith.

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How to Use Evernote: 22 Ways

Ian's Messy Desk

Here’s a short description from the Evernote website: “Evernote allows you to easily capture information in any environment using whatever device or platform you find most convenient, and makes this information accessible and searchable at any time, from anywhere. Did we mention that it’s free?

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The Great Calendar Debate - Paper or Electronic - 21 Experts Weigh.

Stephanie LH Calahan

  One item frequently purchased at this time of year is a calendar or planner for the upcoming year.  link] or on Twitter: [link] 2.   Thanks to: Michelle Poteet from San Antonio of Reclaim Order www.reclaimorder.com or on Twitter: [link]   3.    But, what is the right kind of planner to use? 

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Prepare a strategy for social media customer service

Service Untitled

Businesses work social media to help make them successful, but it is wise not to just rush in and set up Facebook and Twitter accounts without having a viable plan. So how should a business prepare for Facebook or Twitter? A good way to break into a more controlled social media environment is using moderated chat groups.