Once Upon a Time in Marketing: The Power of Storytelling
Success
NOVEMBER 24, 2022
Smith says his heart broke a little to learn the story of a Pizza Hut in Springdale, Arkansas. It’s two pieces of paper and a staple,” said Anne Tomsic, who previously served as vice president of communication for pet insurer Trupanion. “In People [emailed] right back and [said], ‘Wow, we made the right choice,’” Tomsic said.
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