Cost Customer Service Twitter Verizon 
Customers Rock!
JANUARY 24, 2012
Other metrics tie directly back to the bottom line (ex: value of sales coming directly from Twitter). In order to answer this question, one must consider the true cost of managing a social media program. What are the costs? In order to consider calculating ROI, one must understand the costs involved with social media.
Service Untitled
JANUARY 17, 2011
Rachael Parcht, customer service representative for AT&T may have just been having an incredibly bad day, but that hardly can be viewed as an excuse for her terrible conduct on Twitter. Parcht’s Twitter account has since been suspended, and allegedly AT&T is investigating the situation.
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